Research Lab + Venture Builder
100 global brands from India. $25 Mn revenue each.
We help bioscientists, hardware and robotics engineers, chemical formulators, food researchers, material science innovators and other technical tinkerers build R&D led consumer products and launch them in 10+ global markets.
Have an idea, or a product you have already built? Apply with either.
The fellowship
What you get
- 01
50 to 100 fellows per batch
More than half of each batch has a technical background.
- 02
A 2 month education program
Brand building, go to market, marketing and more, taught by experienced founders and operators.
- 03
Funding up to ₹2 crore
Selected fellows have a chance to raise funding of up to ₹2 crore.
- 04
Full stack launch service
Listing, marketing and logistics handled so you can launch in 10+ global markets.
- 05
Mentorship from senior scientists
Personal guidance from established scientists in your field.
- 06
Lifetime community access
Stay part of the Indica Paxum network after your batch ends.
One stop shop
What we build with you
- 01
Brand identity
Name, positioning and visual identity built for global markets.
- 02
Website and integrations
Website creation, marketing automation and every integration you need.
- 03
Marketing
Avatar mapping, creative assets and ads. We take full responsibility for product market fit up to revenue of about ₹25 lakh a month.
- 04
Logistics and warehousing
We can open a new market for your brand within 15 days.
- 05
Legal
Trademarks, foreign company registration, banking, and FDA registration for beauty and chemical products.
- 06
Accounting
A partner CA firm handles accounting and reporting.
Who we back
A unique productFounders who have developed a distinct product and are in the process of launching the brand.
One or two hero SKUsSmall wins lead to large outcomes. On Amazon, we know which listings we will take share from. On Shopify, we start with a defined customer and creator ads built in advance.
Profitable growthFor us, product market fit means sales break even from the start, after 2 to 3 months of warming up ad accounts.
Applications are open for IP1
The first batch starts on 1 January 2027. Apply with an idea or a product you have already developed.
People
Team
The team chooses which brands to back and works with each one until it reaches product market fit.
10+ years across investment banking and venture capital. Started at Avendus Capital, helping companies raise capital from funds and strategics. Then spent 6.5 years investing in consumer brands and financial services at Fireside Ventures and Sorin Investments: 3 funds, 10+ portfolio companies with over $500 Mn in combined revenue. Also started Formulary Maison, a subscription beauty brand.
Performance marketer with 8+ years in digital marketing and D2C growth. Has worked with 250+ brands across India, the USA, Canada, Australia and other markets on paid media, SEO, CRO, creative strategy and customer acquisition. Started at Merkle Sokrati and has built and exited a digital agency.
10 years building stores on Shopify, from ground-level builds to platform migrations, analytics and scaling operations. At Ecom Ethos he works with D2C brands on Shopify development, conversion rate optimization, GA4 and GTM analytics, integrations and AI adoption. Has worked with 30+ brands, from early stage to seven figures, across skincare, home goods and apparel.
Founded Xhipment in 2022, an AI freight forwarder serving 2,000+ exporters across Asia, EU and US corridors. Spent 10 years at Amazon in product and technology roles. University of Toronto and ISB alumnus with deep expertise in global trade, supply chain and technology.
From the lab
Innovations
01[INNOVATION NAME][FIELD]
[One paragraph on the research behind this innovation, what problem it solves and where it stands today.]
02[INNOVATION NAME][FIELD]
[One paragraph on the research behind this innovation, what problem it solves and where it stands today.]
03[INNOVATION NAME][FIELD]
[One paragraph on the research behind this innovation, what problem it solves and where it stands today.]
04[INNOVATION NAME][FIELD]
[One paragraph on the research behind this innovation, what problem it solves and where it stands today.]
Launched
Portfolio
01[PRODUCT OR COMPANY][CATEGORY · MARKETS]
[One paragraph on the product, the founding team and where it has launched.]
02[PRODUCT OR COMPANY][CATEGORY · MARKETS]
[One paragraph on the product, the founding team and where it has launched.]
03[PRODUCT OR COMPANY][CATEGORY · MARKETS]
[One paragraph on the product, the founding team and where it has launched.]
04[PRODUCT OR COMPANY][CATEGORY · MARKETS]
[One paragraph on the product, the founding team and where it has launched.]
Education and events
Learn with us
We run events across college campuses, R&D labs and manufacturing hubs like Karur and Surat, on the ground and online. Topics range from the basics of setting up a brand to using AI to speed up your workflows.
Host an event with us